Mcdonalds Case Analysis free essay sample

McDonald’s Case Study Discussion Questions: How are customer tastes changing in the fast food industry? What impact do these changes have on McDonald’s? Customer tastes in the fast food industry are changing younger customers are more aware of the foods they are ingesting. While many fast food chains have healthy substitutes to burgers, fries etc. the stigma these chains face is that all the foods they sell are greasy and unhealthy. The baby boomer generation is has also turned its attention to healthier sources of nutrition.This generation is older and continues to see increasing medical expenses and as a way to get or stay healthy are choosing foods that might be a little more expensive but offer less health risks from over consumption. Customers are also eating out less then before due to our nations recent recession. Customers are also choosing to eat at restaurants that have nicer dinning areas they might cost more then place like McDonalds but deliver food about as fast. We will write a custom essay sample on Mcdonalds Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These changes in society, and consumer tastes, and preferences have impacted the way McDonald’s has had to adjust marketing, restaurant designs, efficiency in processes.This has impacted McDonald’s sales as well causing stagnant year over year sales. How well are these changes in customer tastes and preferences being reflected in competitive strategies in the industry? These changes in customer tastes can be seen in the design of restaurants, pricing and marketing. We see companies in the industry advertising healthy options for customers. McDonalds recently started offering oatmeal, and introduced the McCafe a location that offers gourmet beverages, foods, and serves on dining ware like china and stainless steel flatware.Many fast food companies have added healthy choices for customers like new salads, and additional breakfast choices. Wendy’s added some new salads, chicken sandwiches that have helped them to increase same store sales gains. Burger king has made pricing strategy changes buy implementing a permanent line of value priced offerings to help improve sales. Companies in this industry are aware customers tastes have changed and want things other then cheap burgers and fries. The nations largest fast food outlets have made necessary adjustments in order to recapture and improve market share.What are McDonald’s strengths and weaknesses and what conclusions do you draw about its future? McDonalds strengths stem from its brand name, locations, industry leader, and flexibility. McDonalds is a company that has a brand name that is internationally recognized. This large company has numerous locations across the US and internationally. Mc Donald’s is an industry leader and can make changes that affect the actions of its competitors. Because McDonalds is such a large organization they can be flexible enough to demo new products, services, and even restaurant designs.McDonald’s weakness can also be from the brand name they are known for there burgers, and fries. With the changing of customer tastes for healthier foods and nutrition they have a stigma for selling cheap food that lack nutrition and contribute to obesity in the United States. I think that McDonald’s is going to figure things out they already have made huge strides to change their image and offer new healthier choices for its customers. Should McDonald’s develop a separate strategy for the heavy user segment of the fast food industry?I do think that they should develop a separate strategy for the heavy user for the fast food industry. This large user segment can improve sales faster then those that do not regularly choose McD onalds. According to the case study these heavy users account for 20 percent of customers and account for 60 percent of visits. These users also visit about 20 times per month and spend up to $40 per day. With figures like these it is a must that McDonalds cater to the needs and wants of these heavy users. What should Jack Greenberg do to grow sales, profits, and market share at McDonald’s?Well Jack Greenberg in my opinion has made huge strides in growing sales, profits, and market share by recognizing that customer tastes have changed and taken necessary steps like changing marketing towards healthier offers, new restaurant designs, and improving current processes. I think that McDonalds leaders must continue to review the wants and needs of the many different customers they feed. Besides just recognizing these needs and want they must also continue to use the companies strengths and limit weakness.

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buy custom Police Department Organization essay In United Sates of America, Police are also called the law enforcers. Law enforcement, courts and corrections are the three main independent components of the criminal justice system in USA. The purpose of policing is to maintain order and service functions, investigate supposed criminal activity and passing on the suspected criminals to the courts for trial. In case of an emergency, police offer first response, protect public officials and maintain public safety. There are various types of police agencies at local, state and federal level. Maguire, E. R. (2003). Police agencies at local level are those found within a City or a County. They consist of Local police department, County police, Sheriffs department, Municipal police department and Puerto Rico police department. Local police department are the police found within a City level. Their role is to provide police services in a city. Their jurisdiction may differ according to various categories; at full service, they provide police services to the entire city and the country. At limited service, its jurisdiction is only limited to the city. County police are also called boroughs or parishes. County police are found in metropolitan counties only. Their role is to provide police services to the whole county. At full service, they provide services to the whole county irrespective of local communities. At Limited service, their jurisdiction is limited o the county and at restricted service category, it provides police services to facilities and parks owned by the county. Sheriffs departments have sheriffs who are responsible for the security of the county. In Counties where there are county police, local sheriff is not the exclusive law enforcement agency but in counties that have no county police, mostly the non-metropolitan counties, local sheriff is the exclusive law enforcement agency. Its jurisdiction depends on the following categories; at full service, sheriffs act as law enforcers, perform countrywide patrol and investigations. At limited service, law enforcement, patrol and investigations are only limited to the county. A restricted service, sheriffs are involved services related to court such; guarding county jails, transporting prisoners, provision of courthouse security, conducts auction sales of real property and seizures of chattel property. Miller, F. P., Vandome A. F., McBrewster, J.(2010) Municipal police are the marshals and the Municipality Police department such as New York Police department, Las Vegas Metropolitan Police department among others. Officers are mandated to offer their services to the municipalities and their jurisdiction is only limited within a municipality. Puerto Rico Police Department provides police services to Puerto Ricans. This is an island whose possession was taken over by United States of America in July 1898. Police agencies at the state level are called State Police, Highway Patrol or State Patrol. This is a government agency found within a state whose purpose is to provide law enforcement duties, conduct patrols and investigations within the boundaries of its state. Such agencies are usually a part of the state Department of Public Safety. Various Departments of State government agencies usually have their own enforcement division such as Campus Police, State Hospitals, Game Wardens, Capitol Police Departments of Correction and Department of Revenue. Police agencies at the federal level include the Federal police. Federal police have the full federal authority as delegated by the United States Code. Federal Law Enforcement Officers enforces laws at federal level. Both agencies have the jurisdiction to enforce federal law all over the United States. The Federal is made up of several departments. Department of Justice is mandated to enforce law at federal level. It consist of Federal Bureau of Investigation (FBI), the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) ,the Drug Enforcement Administration (DEA) , the United States Marshalls Service (USMS), the Federal Bureau of Prisons (BOP) among others. The Department of Homeland Security (DHS), which was created in 2002, has some agencies that report to it. They include; U.S. Customs and Border Protection (CBP), United States Secret Service (USSS), which protects the president and vice president of United States and their families, the dignitaries and investigation of coun terfeiting crimes, United States Immigration and Customs Enforcement (ICE), includes Enforcement Removal Operations (ERO) who deals with interior immigration enforcement issues and Homeland Security Investigations (HIS) formed after the merger of special agents from the former United States Immigration and Naturalization Service and United States Customs Service. There is the Transportation Security Administration (TSA) and the United States Coast Guard (USCG). The United Sates Customs and Border Protection (CBP) includes United States Border Patrol (USBP) responsible for the U.S international border between United States Ports of Entry, the Customs and Border Protection office of Air and Marine responsible for law enforcement at United States Ports of Entry such as airports, land border points and seaports. Federal Protective Service (FPS) is mandated to enforce law in federal buildings and properties. United States Federal Protective Service is composed of several police agencies and is mandated to provide its services in scenarios where a crime or a disaster affects large number of United States nationals. Unites States National Guard are the military. They are constitution gives it the power to deal with foreign and interstate affairs. Major Organization theories associated with policing include the contingency theory and institutional theory. Contingency theory proposes that the task environment of an organization i.e., its age, size, community characteristics and technology determines its structure and activities. Institutional theory proposes that the structure and activity of an organization are variable responses of its institutional environment e.g. sources of funds and region and external entities such as civilian review boards or unions which can exercise influence over it. These theories usually compete. Wilson, J. M. (2005) Buy custom Police Department Organization essay